Solutions / Route-to-Market

The Right Route-to-Market for Your Energy Asset

From a new generation or storage investment to an operating plant coming off its support scheme, we structure market access and the commercial model for your asset.

What we do

The revenue model matters as much as the investment

A plant’s value depends on who buys its energy, under which price formula and for how long. The same plant can carry a very different risk profile and financing capacity under a different commercial model.

Frekans designs the right route-to-market for your asset. Together we decide where price, volume and profile risks sit, based on your investment model and financing structure, and turn the chosen model into a contract and daily operation.

The right model matches the risk the investor wants to carry with the asset’s real generation profile.

Route-to-Market

Who is it for?

A New generation projects
B Standalone storage facilities
C Co-located solar / wind + storage projects
D Operating power plants
E Unlicensed plants whose support or purchase period has ended
F Investors entering the Turkish power market
A

New generation projects

B

Standalone storage facilities

C

Co-located solar / wind + storage projects

D

Operating power plants

E

Unlicensed plants whose support or purchase period has ended

F

Investors entering the Turkish power market

Process

The Route-to-Market process

01

Asset Assessment

We assess the asset's technology, capacity, generation or storage profile, grid connection and commercial constraints.

02

Market Access

We identify the markets and commercial mechanisms the asset can access.

03

Commercial Structuring

We build a commercial structure that fits the risk appetite and investment model.

04

Operational Setup

We put forecasting, data, market operations, metering and settlement processes in place.

05

Trading & Optimisation

Once the asset is in the market, day-to-day trading and optimisation begins.

06

Settlement & Performance

We track revenues, imbalances and market performance.

Commercial Structuring

Not every asset needs the same commercial model.

We evaluate different offtake models against generation profile, financing structure, market risk and the investor's revenue expectations.

01 Production-Based Offtake

All generated energy is bought in the hour it is produced under a pre-agreed price formula. The generator’s delivery obligation is limited to actual output.

Risk allocation Volume risk with the generator; profile and imbalance risk with the buyer.
Best suited for New investments seeking a predictable unit price for financing.
02 Fixed / Floating Price Structures

Energy is sold at a fixed unit price or under a formula indexed to the PTF, with a discount or defined floor and cap.

Risk allocation Fixed price: price risk with the buyer. Indexed: with the generator.
Best suited for Investors balancing price visibility against market upside.
03 Structured Bilateral Agreements

Delivery is shaped to the buyer’s needs, such as hourly blocks, monthly volume profiles or baseload. Direct deals with industrial and corporate buyers use this structure.

Risk allocation Profile risk with the generator; shaping managed by Frekans.
Best suited for Generators seeking long-term direct deals with corporate and industrial buyers.
04 Merchant Market Access

Energy is sold on the organised markets. Price risk and upside stay fully with the generator; Frekans runs market participation and trading.

Risk allocation Price and volume risk with the generator.
Best suited for Investors able to carry price risk who want to keep the upside.
05 Risk-Sharing Structures

Floors, revenue sharing or collars limit downside risk while keeping part of the upside.

Risk allocation Risk below the floor with the buyer; upside above the cap is shared.
Best suited for Projects that must give lenders minimum revenue visibility.
06 Portfolio-Based Models

The asset is sold as part of a portfolio of plants with different technologies and profiles, under one shared price and volume structure.

Risk allocation Price and volume risk shared at portfolio level.
Best suited for Small and mid-sized plants that would struggle to find a long-term buyer alone.
Choosing a model

Six questions that decide the right model

There is no single right model. We assess the options against these questions and present the expected return and risk of each side by side.

01 Financing structure

What level of revenue visibility does the lender expect? Does the contract term match the loan tenor and repayment schedule?

02 Generation profile

Which hours does output concentrate in, and how much does it vary year to year? How well does it match the buyer’s needs?

03 Risk appetite

How much price volatility does the investor want to carry? How much upside are they prepared to give up for secured revenue?

04 Currency match

Is there a mismatch between the currency of the project’s debt and its revenue? How will that gap be managed?

05 Contract term

Is short-term flexibility or long-term certainty worth more? Will repricing or a model change be needed mid-term?

06 Counterparty risk

Are the buyer’s credit standing and collateral sufficient? What happens in case of late payment or termination?

Transition scenarios

Moments that call for a new model

Plants leaving YEKDEM

When the ten-year YEKDEM period ends, the plant has to set its own sales price and channel.

  • Comparing models before the end date
  • Preparing the registration and transfer timeline
  • Setting up the first-period sales structure
Unlicensed plants at end of purchase period

Unlicensed plants whose purchase period with the incumbent supplier has ended need a new sales channel.

  • Assessing the plant and metering set-up
  • Registrations needed for market participation
  • Single-plant or portfolio-based sales model
Plants with expiring contracts

Plants whose bilateral or supply contract is ending need a seamless transition plan.

  • Reviewing expiry and termination terms
  • Aligning the transfer date with the market calendar
  • Comparing offers for the new model
Plants adding storage

Adding storage changes the generation profile and the products a plant can sell, so the commercial model must be updated.

  • Revenue modelling for the new profile
  • Reassessing existing contracts
  • Commercial set-up for the shared connection limit
Frequently asked questions

About route-to-market

Expected return usually rises with the risk taken. Merchant offers the highest potential with the most uncertainty; fixed-price structures give lower but predictable revenue. The choice should follow the investor’s risk appetite and financing needs.
Yes. Part of the output can be sold at a long-term fixed price and the rest on the market. This secures part of the revenue while keeping market potential.
At the end of the contract term, or under conditions defined in the contract, the model can be restructured. For example, a fixed-price structure during loan repayment, followed by merchant access.
We recommend starting a few months before the current contract or support period ends. This time is needed to compare models, collect buyer offers and complete registration.
Plant type and capacity, historical generation, existing contracts and their end dates, and basic financing information are enough for a preliminary assessment.

Your Route-to-Market partner.

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